Is it undeniably essential that a job hunter exploit social networks in their job search in this day and age? No. However, given the financial climate of the world, specifically the USA, one might say that you should give it a shot to everything available to get your resume out there and expand your network in order to get to all potential employers. It is not at all obligatory though that one use a social network to find a position, as though it be the answer to all their employment mistakes. It is as useful and unproductive as a job fair or addressing your resume to all people you know. The only essential? to join social networking sites such as LinkedIn, which position themselves as the “hip” social networks for their particular slot in the market in social networking, may be to avoid being left out by your friends for not being a member of it. But then you’re only succumbing to peer-pressure and not really meeting the needs of economic or job-market pressure.

Having said that, there are plenty of advantages to employing social networking sites in your employment hunt. To begin with, why wouldn’t you try to post your resume everywhere imaginable? Why wouldn’t you call on a job-fair if it promised raising your chances for a job even in the least? And why wouldn’t you send your resume to everyone you knew, in order to see who might be hiring? Similarly, why wouldn’t you join a social network and use it to publicize your resume and broadcast the fact that you are on the lookout for a job? There isn’t really any downside, as long as you are able to strongly brand yourself on that network. In the business universe it’s all about “who you know”, and thanks to social networking sites, you can be connected to to everyone imaginable in the business world. The line-up of friends in your (network expands greatly by joining such networks, and the successes speak for themselves as candidates continue to credit their employment to sites concentrating in business and job finding such as LinkedIn, Facebook and other Facebook clones. And even so, even the recruiters who still run traditional websites that advertise your resume are now using social network sites to connect employers to potential employees who meet their requirements. If the professionals can see some utility in it, then you likely should be able to as well.

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