By free traffic, we generally refer to the number of web visitors that access a certain web page without the website owner paying for them. Free traffic is the normal outcome of good web page indexation, optimization and maintenance. The popularity of a website should always be on the rise, provided that it addresses a niche market, and it promotes a quality product. Not all free traffic is good for business. That is a totally different question if we analyze the relevance of web surfers for a business.

Some business owners pay professional services to make their website competitive, increase the page rank and thus attract more people’s attention. The chances to make sales increase when you get more visitors directed to your pages. At least, that’s the first impression under the circumstances. Sometimes you make no sale in a hundred page accesses. How is this possible? The choice of keywords is what determines where things stand here. I’ll tell you why.

Let’s consider the case of a company that sells pet food. Unless you choose very specialized keywords, you will attract general web surfers that are irrelevant for your business. Thus, using too general or broad terms like ‘cat’, ‘cat food’, ‘cat nutrition’ could be disadvantageous, try to use longer keyword phrases like ‘best cat food’, ‘what cats like to eat’ and the like. Carefully look into the keywords status in case you have high free traffic but a low conversion rate.

Maybe you need to redefine your advertising campaigns and go into search engine optimization all over again. Use keyword tracking tools to find the keywords that are most high in demand, and then select from the software-generated lists, the terms that you consider appropriate. Some of these will be used for article marketing, others for search engine optimization, but they all aim at increasing the level of free traffic and sales.

There are plenty of materials teaching marketers how to improve traffic, and you can get good suggestions and ideas from such websites. You will inevitably find tips and suggestions from marketing experts and more experienced marketers. Carefully select the strategies that best correspond to your business situation and then implement them. Good luck!

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